Their "wedding" on May 30, 1984, attracted 20 million viewers, making it the second highest-rated hour in American soap opera history. Her pairing with Frank Runyeon's character Steve made them one of the most popular couples on television in the 80s. Here's a sampling of some of the A-list stars who used soaps like "As the World Turns" and others as a launching pad for their careers.īefore she became America's sweetheart through films like "When Harry Met Sally," "Sleepless in Seattle" and "You've Got Mail," Meg Ryan played Betsy Stewart on "As the World Turns" from 1982 to 1984. They have seen stars come and go, including many now famous faces who got their start on the soaps. That's good news for the remaining fans who are deeply devoted to their shows. ABC appears to remain committed to the genre, moving "All My Children" to a new studio in California and investing in high-definition broadcast technology. There are only seven soaps left on the air, down from a high of 16. Soap operas have been hemorrhaging viewers for some time. "It really is heartbreaking to see something like this go away." "For many of us, it was the first show we ever watched," Lynn Leahey, editorial director of Soap Opera Digest, said about "Guiding Light." Unlike prime time shows that came and went, it was a constant in people's lives. The show is the last remaining daytime drama made by Procter & Gamble, which coined the term "soap opera" because it used the shows to hawk products like Ivory soap.Įarlier this year, another Procter & Gamble-produced show, "Guiding Light," ended its 72-year run - first on radio and then television - after CBS cancelled the longest-running soap opera in history.
10, 2009 - Following on the heels of "Guiding Light," "As the World Turns" is the latest soap opera to get the axe.ĬBS announced Tuesday that "World" will stop spinning next September after 54 years.
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